Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Contributed by Tom Simons, President, PARTNERS+simons
We’ve certainly come a long way since we met Speedy Alka Seltzer a half century ago. Or have we? For those of you too young to know otherwise, Speedy Alka Seltzer was an engaging character developed to bring Miles Inc.’s remedy to life and engineer a consumer-friendly personality…