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For Art’s Sake

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.

Lamisil
Contributed by Tom Simons, President, PARTNERS+simons

We’ve certainly come a long way since we met Speedy Alka Seltzer a half century ago. Or have we? For those of you too young to know otherwise, Speedy Alka Seltzer was an engaging character developed to bring Miles Inc.’s remedy to life and engineer a consumer-friendly personality…

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