Building a Successful Partnership Between Medical Education Companies and Recruitment Vendors


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Product Description

Remember the movie Field of Dreams? A corn farmer hears voices, builds an extraordinary baseball diamond in his fields, and lo and behold, a baseball team shows up. As if that wasn’t enough, people traveled from miles around just to see it.
Medical education companies (MECs) today create a plethora of CME offerings for the healthcare population at large. They work diligently to ensure that program content is sound, rigorous, unbiased, and up to date; this is an extraordinary diamond of sorts. There was a time when this was all that was necessary to ensure a successful, well-attended event, but times have changed…