Improving the compliance paradigm was the focus of the 5th Annual Patient Compliance, Adherence, and Persistency conference held April 10-11, 2006, in Philadelphia.
About 100 industry leaders were joined by a distinguished group of experts, who provided their insights and best practices on how pharmaceutical companies, as well as their communications and technology partners, can improve compliance and persistency.
During the conference, sponsored by the Center for Business Intelligence, attendees were treated to two packed days of sessions and roundtables. One of the highlights of the event was the inaugural Strategic Patient Adherence Awards, which honored two exceptional compliance initiatives — best integrated program and best branded program — both of which were awarded to teams from AstraZeneca…
AstraZeneca’s Commitment to Compliance
In Your Corner — Best Branded Program
Heart Horizons — Best Integrated Program