Being a Brand Steward


Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at

SKU: 610. Category: .

Product Description

One of my favorite definitions for stewardship is from Peter Block, author of “Stewardship and the Empowered Manager.” The definition he uses is “holding something in trust for another.” I believe this brilliantly simple definition hits the heart of what stewardship is all about. To become a great brand steward, we need to become personally accountable for what happens to our brands and we need to earn the trust of our brands through proper management of them every day.
We all have opportunities to become brand stewards; only a few, however, actually view these as opportunities and fewer still actually act on them. Whatever the reason for this, I think most would agree: our brands would benefit greatly if we all become better brand stewards. So, let’s take a closer look at what it takes to become a great brand steward…