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Product Description

Harnessing the Power of Blogs for Marketing
Contributed by Scott Hagedorn, Chief Interactive Officer, Rapp Collins Worldwide

In the digital world, we’ve been dealing with technological decentralization and the rise of the individual voice for a long time. Starting with bulletin boards (BBs) in the 1980s, then Websites, and now blogs, it has become easier and easier for individuals to make their voices heard.
Relative to the pharmaceutical industry, blogs give individuals an opportunity to enhance, hijack, or subvert corporate communication channels…