Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Contributed by Steve R. Schonberg, Account Executive, Cone Inc.
Bravo to Johnson & Johnson for recognizing the unsung heroes in nursing through this recent campaign. Doctors tend to get all of the glory and recognition, but through its Campaign for Nursing’s Future, J&J pays homage to the men and women who support our doctors and help improve — and often save — our lives…