For Art’s Sake


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Product Description

A Creative Review by the Experts

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.

Contributed by: Lisa Garrone, Senior VP, Group Creative Director, Deutsch NY

Why do I really like Crestor’s television ads? Well, honestly, because I’ve always really liked Lipitor’s TV ads. They’ve been successful on a creative and strategic level for a long time. So I’ve had to ask myself, “what would I do if I ever had to advertise the competition?…