Driving Sales with Data


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Pharmaceutical and device manufacturers are constantly seeking new ways to better communicate the value of their products. Phase IV studies have been the typical means to confirm clinical safety and efficacy, and to understand what happens in “real-world” settings. But, according to F. Randy Vogenberg, Ph.D., senior VP, national practice leader, at Aon Consulting’s Life Sciences Practice, Phase IV research does have limitations…

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F. Randy Vogenberg, Ph.D., Senior VP, National Practice Leader, Aon Consulting’s Life Sciences Practice