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Letter from the Editor

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Data for Competitive Advantage
According to a Cutting Edge Information study, 88% of surveyed companies’ market-research teams were involved in collecting and analyzing competitive intelligence.
Companies across multiple industries are recognizing the overlap between market research and competitive intelligence and combining the two functions. According to Cutting Edge Information, some experts argue that market research is just another form of competitive intelligence.
While the jury may still be out on this strategy’s effectiveness, in the meantime market-research groups have been turning their attention toward collecting and analyzing competitive intelligence to support specific product goals.
Within the pharmaceutical industry, between 1998 and 2001, almost every major company enhanced its competitive intelligence function by allocating more resources. And competitive intelligence departments are receiving praise for making a major strategic impact.
Both competitive intelligence and market research have undergone a strategic rebirth in corporate America. Companies have made concerted efforts to form strategic competitive intelligence teams…

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