Branding With Both Sides of the Brain: The Integration of Science and Promotion in Pharmaceutical Marketing


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Product Description

Just as the brain relies on established neural connections to solve a problem, the process of effective branding relies on a system of carefully coordinated skill sets working in sync and adapting to changing conditions. It follows logically that if these skills are tightly linked, they can be more effectively deployed against brand objectives and can lead to greater overall success for the brand…