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Behind the Closed Door

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

The key advantage of exam-room products for pharmaceutical companies is that they can position themselves as being an asset to the doctors. These products can put them in a partnership with the doctor by offering them a tool that they can use to help their patients.
One of the key advantages of exam-room marketing compared with traditional marketing is the ability to reach a focused audience. As patients wait to see the physician in the exam room, their attention is on the visit and on formulating questions to ask the doctor. This provides marketers with an opportunity to reach an audience that is likely to be receptive to their message.
“One of the first rules of real estate is location, location, location,” says Michael Green, VP of corporate marketing at Medi-Promotions Inc. “This is the same rule that applies to positioning a brand message — the exam room, where doctors write prescriptions…

Sidebars:
Exam Room Facts
Creating Effective Physician-Patient Communication and Marketing
Tools of the Trade
Waiting-Room Marketing: The Right Time, the Right Place

Experts on this Topic
Andrew Burstein. Chief Marketing Officer, Supply Marketing Inc., King of Prussia, Pa.; Supply Marketing is a marketing communications company that creates products and services and maintains brand awareness in physicians’ exam rooms. For more information, visit supplymarketing.com.
Scott Galloway. President, GPI Anatomicals Inc., Lake Bluff, Ill.; GPI Anatomicals is a manufacturer of anatomical models for pharmaceutical companies. For more information, visit gpianatomicals.com.
Joseph Gattuso. Chief strategic officer, MBS/Vox, Wayne, N.J.; MBS/Vox, a CommonHealth agency, is a research-based consultancy specializing in physician-patient communication. For more information, visit commonhealth.com.
Taylor Grant. Director of Product Development, Health On Hand, Clearwater, Fla.; Health On Hand produces organizer systems to help patients keep track of vital information about health, as well as organizers for pharma sales reps. For more information, visit healthonhand.com.
Michael Green. VP, corporate marketing, Medi-Promotions Inc., Hasbrouck Heights, N.J.; Medi-Promotions provides point-of-decision promotional programs to the healthcare industry. For more information, visit medipromotions.com.
Edith Hodkinson. VP, Marketing, AccentHealth, New York; AccentHealth is the media division of Axolotl Corp., which provides Elysium Web-based applications for about 12,000 healthcare professionals nationwide. For more information, visit accenthealth.com.
Patrick Kallestad. Director of Product Development, GrapharmiX Media Inc., Orlando, Fla.; GrapharmiX provides access to the patient-exam room through innovative marketing approaches. For more information, visit grapharmix.com.
Ellen Marth McKim. Executive director, marketing, Salix Pharmaceuticals Inc., Raleigh, N.C.; Salix is a specialty pharmaceutical company. For more information, visit salix.com.
Raj Singh. VP and General Manager, Formedic, Somerset, N.J.; Formedic is a supplier of patient-record forms that are designed to streamline practice management, increase efficiency, and decrease office overhead. For more information, visit formedic.com.
Stacey Singer. President, MBS/Vox, Wayne, N.J.; MBS/Vox, a CommonHealth agency, is a research-based consultancy specializing in physician-patient communication. For more information, visit commonhealth.com.
David Walker. Executive VP, Marketing, GrapharmiX Media Inc., Orlando, Fla.; GrapharmiX provides access to the patient-exam room through innovative marketing approaches. For more information, visit grapharmix.com.

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