Edward J. Ludwig — A Global Citizen in a Changing World


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BD, a 100-plus-year-old medical-technology company, is blazing a global path with a purpose of helping all people live healthy lives thanks in large part to the progressive and determined efforts of its Chairman, President, and CEO, Edward J. Ludwig.
Edward J. Ludwig, who has spent 25 years at BD (Becton, Dickinson and Co.), is helping turn the company and its products into household names in the field of medical technology through innovation and a commitment to humanitarian efforts around the world.
Much has changed at BD since Mr. Ludwig, now chairman, president, and CEO of BD, joined the company. Today, BD is a global company with $4.53 billion in revenue, as reported for the fiscal year ended Sept. 30, 2003. Almost 50% of the revenue was generated outside the United States.
“The company has become truly global in its scope,” Mr. Ludwig says. “BD has embraced advanced technologies; the products that we’re making and thinking about today are a far cry from what they were 20 years ago, and our people are more engaged in the company as a whole. When I witness the level of passion exhibited by our people it’s very exciting. I believe this is the hallmark of a great place to work and of a great company.”
Mr. Ludwig’s career has been distinguished by a constant drive to improve performance. The opportunities to innovate, the company’s mission and accomplishments, combined with long-held values, appealed to Mr. Ludwig when he first joined the company and keep him excited and enthusiastic today.
He is proud to lead a company that has a keen sense of social responsibility with strong community relationships. During 2003, BD contributed more than $4 million in cash and products to disaster and humanitarian relief agencies in the United States and overseas…

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