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For Art’s Sake

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 38.

Product Description

A Creative Review by the Experts

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.

Pfizer Corporate Ad
Contributed by Mickey McDermott, Senior VP, Creative Director, CommonHealth

The highest calling of an ad is to move people to ponder unforeseen possibilities. This was done well by a 1977 ad for Pfizer…

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