A Creative Review by the Experts
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Pfizer Corporate Ad
Contributed by Mickey McDermott, Senior VP, Creative Director, CommonHealth
The highest calling of an ad is to move people to ponder unforeseen possibilities. This was done well by a 1977 ad for Pfizer…
The Trophy Case