Branding Your Company — Right from the Start


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Product Description

Executives of emerging biotech companies face myriad challenges. While they may certainly understand the value of branding and marketing, those functions may command less of their attention during the early stages of company development than the challenges of nursing the science while raising capital. Nevertheless, it is very important to establish the company’s long-term marketing objectives, develop a plan, and set a strong and consistent foundation right from the start…

Contributed by Patricia Malone, Principal, Creative Services, Susan Hempstead, Principal, Account Services, and Paul Harris Principal, Creative Services, Stratagem Healthcare Communications LLC