Breaking the Agency Model Mold


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Product Description

In the world of pharmaceutical advertising, clients now want more from their advertising agencies than friendly faces with a keen eye for the latest creative. Pharmaceutical clients want and need an agency “partner” in every sense of the word. Today’s agency account managers must be experts in their field, steeped in product and industry knowledge. Account managers must be acutely aware of their client’s creative and business objectives. Plus, they must maintain a focus on three words — the bottom line. So what does this mean for the current agency model? It means it is time for a change…

Contributed by John Racik, President and CEO, Stonefly Communications Group