Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Heart Disease Awareness
Contributed by Mark Kosak, Executive VP, Chief Creative Officer, Xchange
Kudos to the creative team that developed the Red Dress logo for the American Heart Association’s Go Red For Women campaign. Evoking style and substance, the whimsical line drawing succinctly captures the spirit of the movement…
Contributed by Ross Thomson, Chief Creative Officer, Grey Healthcare Group
Have you ever judged more than a thousand ads in a single sitting? It’s no picnic. Last year, I sat on three different global advertising juries pouring over ad after ad after ad…