Planning and Implementing an Effective Non-Personal Promotion Campaign


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Product Description

Optimizing and extending brand value requires engagement with stakeholder groups from launch, through maturity, and even beyond loss of exclusivity. Shrinking sales forces, dwindling budgets, and declines in physician access make it difficult to maintain the consistent promotional presence required to make sure sales don’t drop like a rock. Today, approximately half of U.S. physicians place moderate to severe restrictions on visits from pharma sales reps, including previously rep-friendly…

Robert D. Bedford
, Executive VP, Sales and ­Marketing, MediScripts.  With over 30 years of industry leadership, MediScripts helps its partners build meaningful relationships with its network of healthcare practitioners through simple, easy to use clinical management solutions.  For more information, visit