For decades marketers looked at “big idea” and “reach and frequency” as the cornerstones of their campaigns. Today a one-size-fits-all idea repeated at top volume no longer qualifies as a complete marketing strategy. Top brands look for ways to seamlessly integrate into their customers’ lives. Yet in our industry, healthcare — a business more personal than any other — many still continue following…
Boris Kushkuley, Ph.D., Executive VP, Multichannel Marketing and Consulting, Intouch Solutions. Intouch Solutions Inc. is a privately held marketing agency specializing in solutions for the pharmaceutical and healthcare industries. For more information, visit intouchsol.com.