Why Small Ideas are Now The Big Idea


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Product Description

For decades marketers looked at “big idea” and “reach and frequency” as the cornerstones of their campaigns. Today a one-size-fits-all idea repeated at top volume no longer qualifies as a complete marketing strategy. Top brands look for ways to seamlessly integrate into their customers’ lives. Yet in our industry, healthcare — a business more personal than any other — many still continue following…

Boris Kushkuley, Ph.D.
, Executive VP, Multichannel ­Marketing and Consulting, Intouch Solutions.  Intouch Solutions Inc. is a privately held marketing agency specializing in solutions for the pharmaceutical and healthcare industries.  For more information, visit