Sometimes pharma marketing can feel like a dramatic saga — there are the good guys, there are the bad guys, there are rebels, people who hide behind masks, and there’s an audience who you really want to get on your side. So, in order to show the most important aspects of audience engagement I turned to my all-time favorite movie series, Star Wars — as well as to the insights of my colleagues and my own experiences — for the lessons that we can learn about how to do our jobs better — light sabers…
Eugene Lee, Executive VP Managing Director, CMI/Compas. CMI/Compas is the indispensable strategic media planning and buying partner helping pharma reach and engage key audiences across patient/consumers, caregivers and prescribers. For more information, visit cmicompas.com.