Commercial Development in a Complex Environment: Maximizing Future Success


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Product Description

Today’s biopharma companies recognize the reality of the maxim: pipeline equals lifeline. And, because of the inherent lengths of time involved in the development and bringing to market of pharmaceutical products, they would also recognize the reality that end results invariably rest on successive decisions made over a period of many years. Decisions such as which population to target, what data to collect, and what is the core value proposition made during the development of a product can mean the difference between…

Commercial Success is Becoming Increasingly Challenging

Mike Suesserman
, Managing Director Early Product ­Commercialization, Cello Health ­Consulting. Cello Health offers a unique breadth and depth of experience, across everything from early stage product commercialisation, strategy and research, to how we communicate the evidence and understand the emerging impact of patient choice. With its combined, extensive mix of capabilities, Cello Health enables clients to look at complex market challenges through multiple lenses, take critical decisions with greater confidence, and deliver commercial and clinical success in today’s healthcare landscape. For more information visit