Has the era of the e-patient really arrived? And by “e-patient,” we mean those individuals who actively participate in their health and are equal partners with doctors, payors, and pharma. Not surprised it’s not here yet? Neither are we, because part of the problem lies with us.
Emily Tower, VP, Digital Strategy & Analytics, AbelsonTaylor. AbelsonTaylor is an independent health and wellness advertising agency. For more information, visit abelsontaylor.com.