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SHOWCASE FEATURE: Marketing: Marketing for the Masses

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Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 2997.

Product Description

Customer-centric messaging, patient engagement, and personalized content are an increasingly important part of the marketing tool kit. As digital channels have become an integral piece of the marketing media mix, the digital age also presents an opportunity to have a greater impact on audience behavior. With the ability to reach audiences where they want to receive information, it’s also important to remember that the content must be relevant…

Sidebars:
VIEWPOINTS
Who’s Using Mobile In Physicians’ Offices?
Total Digital Promotion Worldwide:  $2.5 Billion — July to December 2013

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