Innovative Use of Data


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Product Description

We now live in a data-generating world —particularly in the developed nations, where the ubiquitous smartphone is accepted as a personal device that is all-encompassing in our lives. This little device and its add-ons generate all manner of data about our lives and our movements. Everything from location to interests to self-reported details such as check-ins to restaurants. Everything we do on the phone is tagged…

Memorial Sloan Kettering & IBM Watson: Advancing the Future of Personalized Cancer Care

Ritesh Patel
, Executive VP, Chief Digital ­Officer, Ogilvy CommonHealth.  Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather — is committed to creativity and effectiveness in healthcare communications, everywhere. For more information, visit