Life-sciences companies have always sought to manage the quality of their master data — records on customers, products, territory alignment, sales performance, and other metrics that are used throughout the organization — so why reintroduce the subject now? What makes the perennial issue of data quality especially important today? Because changes are taking place in how the business views the importance…
John Busalacchi, Senior Principal, IMS Health. IMS Health is a leading information, services, and technology company dedicated to making healthcare perform better. By applying cutting-edge analytics and proprietary application suites hosted on the IMS One intelligent cloud, the company connects more than 10 petabytes of complex healthcare data on diseases, treatments, costs, and outcomes to enable its clients to run their operations more efficiently. For more information, visit imshealth.com.