Big data, smart data, and analytics are key concepts that continue to drive conversations and business decisions throughout the industry and throughout the value chain.
The opportunities associated with increased data availability, and big data in particular, expand as far as one’s imagination will take a person. The ability to drive deeper, more pointed analytics, as well as measure performance and ROI across a broad spectrum of initiatives, improves dramatically as the data available for these uses increase and mature. That said, the mere notion of “more data” carries with it significant challenges in terms of data quality management and integration. Not to mention there needs to be education about the strengths and weaknesses of the data so that the insights derived are understood…
Data Management Solutions — What’s Top of Mind