When asked about the challenges pharmaceutical companies face, many of the PharmaVOICE 100 honorees mention the need to find new approaches to business models, marketing, research and development, and just about every aspect of the industry. While many point to the need for innovation in the pharma industry, some leaders say the industry continues to be stuck with traditional processes that create silos and legacy systems. The new science and advances in the understanding of biology have not led to as many new drugs on the market as fast as many predicted.
Things for Pharma to Consider
Primary Attributes for Advancing a More Favorable Business Operating Environment