At one time, biopharmaceutical companies could develop their clinical trial recruitment strategies using nothing more than historical experience, anecdotal knowledge, and gut instinct. They could trust investigators to supply the necessary patients, and as a last resort, bolt on some media coverage. But, that cottage-industry practice no longer works. To find patients and consistently complete trials faster, sponsors must now regard patient recruitment as an essential part of the “trial DNA.”
Ramita Tandon, Senior VP and General Manager, inVentiv Clinical Trial Recruitment Solutions. inVentiv Clinical Trial Recruitment Solutions is leading the biopharmaceutical sector in redefining patient recruitment, engagement, and feasibility for clinical trials — so companies can get to market faster. For more information, visit inventivhealth-ictrs.com.