Multi-channel Prescriber Marketing New Solutions for a Waiting Market


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Product Description

While the healthcare market has seen dramatic changes, the impact has been espe- cially significant on pre- scribers, many of whom
are now employees of larger delivery networks that limit or prohibit sales rep access. Addi- tionally, there is growing payer influence on prescribing behavior, and providers have asked prescribers to follow defined treatment path- ways to deliver lower costs and improved out- comes. This makes it more difficult for pharma companies to educate…