Creating Great Creative


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Product Description

In today’s patient-focused and patient-driven marketplace, it is going to take more than a purple pill, a green moth, or an Italian-accented bumblebee to make a connection with patients. Creative must go beyond entertainment, and provide support and services that influence consumer behavior all along the patient journey.
According to PwC, this next generation of consumers is reshaping the pharmaceutical industry much as they have transformed other industry sectors. Customers want their preferences and behaviors understood and acted upon. Consumers want their medication experience to be personalized and meaningful. If their expectations are met, they’re more likely to follow the proper course…