Table of Contents


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Product Description

Special Issue
The Pulse of the Industry: Year in Preview

Topics and Trends


Business Models
Leadership Will Make or Break Pharma Companies in 2005
Industry Trends to Watch
The Pharmaceutical Industry is No Longer a Growth Industry
Pharmaceutical Industry Success Dependent on Better Product Life-Cycle Management

CDISC Study Data Tabulation Model

Drug Development
Strong Clinical-Trial Management Systems Market Offers Opportunities for Suppliers, Clinical Sponsors, and CROs Alike
Content Management Providers May Challenge Growth for PLM’s New Product Data-Management Strategy
Tactics to Reduce Development Cycle Times


Global Issues
$28 Billion In Vitro Diagnostic Industry Comes Alive with Innovations and New Markets

Importation/Price Controls
The Rationale for Combining Health Economics and Strategic Reimbursement Planning
Drug Importation May Result in Higher, Not Lower, Consumer Costs


Intellectual Property

Copromotion/Comarketing of Pharmaceuticals

Medical Education
Choosing Educational Partners: Keys to Successful CME Collaboration


Multifunctional Teams

Patient Safety
Follow-on Drugs Improve Patient Safety and Help Reduce Costs

FDA Acts to Strengthen the Safety Program for Marketed Drugs

Reputation Enhancement

Risk Management

The Salesforce Arms Race
Increase in Turnover of Pharma Sales Reps

Shareholder Value

Supply Chain

Big Changes Ahead for Technology-based Pharmaceutical Detailing
Allied Health Professionals Are Primed for E-Details
12-Month Spending Outlook Positive; Clinical-Trials Area Leads in Optimism

In Every Issue

Letter from the Editor