Commercialization Physicians: Improving Access to Physicians in 2014


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    The role of today’s pharmaceutical salesforce is in constant evolution, as is the environment in which it functions. As leaner sales teams continue to struggle with new market forces, our experts offer several new approaches that can be used to improve communications with physicians. According to Cutting Edge Information, the key to success in sales and account management for the future is a customer-centric strategy. As salesforces move to embrace this new methodology — in which patient, payer, and physician needs determine a product’s value — reps must consider not only which messages will best reach doctors, but which sales experience will best drive…

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