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Commercialization Patients: Patient-Centricity: Ready or Not, Here it Comes

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

Product Description

    There are differing opinions on just how much the industry has made the shift to including the patient and the patient experience in all aspects of its business. Some pharma companies can cite their own activities as examples that this paradigm shift exists, but others believe the industry is only at the cusp of consumer-focused strategies in bringing a drug to market. Either way, all agree that patient-centric strategies…

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