C-Suite: Market Research


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Product Description

    According to PMRG, the healthcare market research community is well aware that organizations need strong commercial insights to make well-reasoned business decisions. All market researchers share the goal of excelling at developing insights that have impact, but they face a number of challenges. Beginning now and accelerating in the years to come, researchers will be presented with vast amounts of data, more technology-enabled research methodologies, and an unprecedented…

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