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From Crowd Sourcing to Outsourcing: Best Practices in Master Data Management

$30.00

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Product Description

    Knowing who’s who among ­customers is no longer enough to guide pharmaceutical sales and marketing decisions; it’s now vital to know who is influenced by whom across professionals and organizations. That requires an understanding of the hierarchy within provider organizations and of the ­affiliations between physicians, group practices, integrated delivery networks (IDNs), ­accountable care organizations (ACOs), and payers. Consequently, companies rely heavily upon the sales force to report on these relationships. However, the reliance on many to obtain critical information…

Sidebar:
Master Data Value Chain

Experts
Eileen Moyer
, Senior Principal, IMS Health.  IMS Health offers end-to-end Master Data Management Services encompassing strategy development, hosting, ongoing data ­governance, data enrichment, and functional capabilities — all on a foundation of IMS HCRS reference data. On- and off-shore stewards ­ensure the integrity of the data in the ­Customer’s Hub, which integrates with IMS One, a cloud-based platform that integrates sales and marketing applications.  For more information, contact John Busalacchi at JBusalacchi@us.imshealth.com.
John Busalacchi, Senior Principal, IMS Health. IMS Health offers end-to-end Master Data Management Services encompassing strategy development, hosting, ongoing data ­governance, data enrichment, and functional capabilities — all on a foundation of IMS HCRS reference data. On- and off-shore stewards ­ensure the integrity of the data in the ­Customer’s Hub, which integrates with IMS One, a cloud-based platform that integrates sales and marketing applications.  For more information, contact John Busalacchi at JBusalacchi@us.imshealth.com. 

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