Beyond the Pill: Fulfilling The Promise of Connected Health


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Product Description

It’s no surprise that the “new healthcare” collaboration model envisioned between healthcare providers, patients, payers, and other stakeholders is a national priority. An increasing focus on wellness and, more recently, the Affordable Care Act’s impetus for improved access, quality of care, and outcomes have already stimulated many changes. Combined with the incentives and standards for EHR “meaningful use,” it’s clear the future of healthcare is technology-enabled, BIG-data-informed, connected, consumer-empowered…

Matt Balogh
, Senior VP, Director of Technology with Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide.  Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned ­separate legal entity.  For more information, visit