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Into the Deep: The Data Evolution in Media Planning

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

    Clients will often ask us what special things we could do to promote a brand. Special is the operative word, because in media planning today, clients are always seeking the things that will help not only to promote their brands, but to do so in a better, stronger, faster way than before. The answer for all clients with brand challenges today is the same: data.

Experts
Diane DeStefano
, Marketing Research Manager, CMI/Compas.  CMI/Compas is the media resource for the world’s leading healthcare companies.   For more information, visit www.cmicompas.com.
Paulette McCarron, Senior VP, Group Media Director, CMI/Compas. CMI/Compas is the media resource for the world’s leading healthcare companies.  For more information, visit www.cmicompas.com.

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