Does Your Brand Have A Value Equation for a Changing Market?


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    As healthcare reform gains momentum, the way pharmaceutical products are perceived by patients, providers, and payers is changing. In order to compete in the evolving healthcare marketplace, products must be positioned in a new value equation that drives positive financial…

Dan Sontupe
, Executive VP, Payer Strategy and Market Access, The CementBloc. The CementBloc is a multichannel healthwellness communications company based in New York City. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial ­healthcare creative agencies.  For more information,
visit   For more information on how to ­maximize your brand’s effect on the value equation, contact Dan Sontupe at The CementBloc: