As a marketer, customer-centricity and relevance are a powerful one-two punch if your goal is to ensure a truly deeper physician engagement. Here are two quick stories that truly illustrate the point.
At a recent ePharma Summit meeting, a respected cardiologist — participating in a panel discussion — was asked for one example of a digital communication that he had received from pharma that was most valuable…
Jim McDonough, Director of Marketing, BulletinHealthcare. BulletinHealthcare provides daily, targeted, editorially rich eNewsBriefings to more than 600,000 healthcare professionals in 24 key medical associations. For pharmaceutical marketers, the company offers premium brand awareness and “Beyond the Pill” ad solutions in a high-quality, mobile-optimized environment. For more information, visit bulletinhealthcare.com.