Closing the Loop on Pharma Marketing


Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at

SKU: 2768. Categories: , .

Product Description

    The emergence of the iPad and similar tablets has paved the way for increasing use of closed loop marketing (CLM) throughout the pharma industry. These nimble, real-time devices enable the industry to tailor presentations, gather feedback, analyze data, and reconfigure approaches on the fly. The new technology is one major reason that CLM is gaining traction, but there are still many challenges to be faced before the pharma industry’s adoption is on par…

Study Shows Pharma in Early Stages of CLM
Study Shows CLM Growth
Case Study: Merck Sharp & Dohme UK Improves Rep Effectiveness with CLM