Behavioral Economics: Significant Growth Beyond The Pill


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    According to EY, the single biggest opportunity to improve health outcomes and reduce the growth in healthcare expenditures is behavior change. As a result, life-sciences companies must begin to think of themselves in the business of helping patients change their health behaviors, rather just than in the business of selling pills or devices. While some companies have begun to use behavioral economics (BE) as part of their compliance and adherence programs, there are larger implications for the industry’s business model that have…

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