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Maximizing Speed to Market by Empowering the Human Element

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

Product Description

Under greater public scrutiny in an increasingly environmentally conscious world, Dow Chemical launched a new advertising campaign in 2008 to demystify the people behind the science of the products it developed. This award-winning campaign, called “the Human Element,” featured stunning photos of people, rather than a detailed narrative of the many features and benefits of the company’s products. Appealing to scientific minds, the campaign even introduced a new abbreviation for the Periodic Table of Elements to signify the importance of the people behind…

Experts
Michael R. Waldman
, Insigniam. Insigniam is an international management consulting firm that equips leaders to implement enterprise transformation and breakthrough results. Executives in large and complex enterprises and organizations throughout the world realize significant, measurable results and ROI by collaborating with Insigniam. For more information, visit insigniam.com.
Jennifer Zimmer, Insigniam. Insigniam is an international management consulting firm that equips leaders to implement enterprise transformation and breakthrough results. Executives in large and complex enterprises and organizations throughout the world realize significant, measurable results and ROI by collaborating with Insigniam. For more information, visit insigniam.com.

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