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Glocal Marketing: Keeping the Global Core While Adding Local Nuances

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Although digital tools are changing the methods of how global and local brand teams can customize campaigns, the struggle between global and local messaging still remains. With the onset of digital media, the term “glocal” defines this conundrum of creating a globally accepted core idea that can…

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Creating a Global Buzz

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