Big Data: It’s Not The Volume It’s The Value


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Product Description

The term big data can refer to large volumes of data, or small, unstructured pieces. Most recently, the term references the enormous flow of information that is suddenly available from the many healthcare technology tools that have become available to and used by consumers. According to experts, the word “big” in big data should illustrate the huge opportunity for actionable insights that can be used to enrich operations and provide targeted solutions all along the molecule-to-market spectrum. The massive amount of data available through so many touch points will provide new insights about customers, products, markets, and stakeholders that can be leveraged to better align decision-making…

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