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To E or Not to E…Should Your Company E-Detail?

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Many pharma and healthcare companies are implementing e-detailing initiatives, but only after spending much money and time do they realize that sometimes their efforts fall short. Now that e-detailing has been in use for some time, Ogilvy Healthworld Marketing Analytics & Consulting conducted a review to see where the key challenges to implementation arise and what best practices have emerged to inform the most successful e-detail launches…

Experts
Leslie Prives
, Consultant, Ogilvy Healthworld Marketing Analytics & Consulting, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather —is committed to creativity and effectiveness in healthcare communications, everywhere. For more information, visit ogilvychww.com.
Dale Tzeng, Associate Director, Ogilvy Healthworld Marketing Analytics & Consulting, part of Ogilvy CommonHealth Worldwide. Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather —is committed to creativity and effectiveness in healthcare communications, everywhere. For more information, visit ogilvychww.com.

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