There is no doubt that digital is no longer an emerging technology; it is now mainstream — consumers, patients, and physicians are more dependent upon their smartphones than ever before. According to a recent study by ABI research, by the end of 2013, the number of active smartphones around the world will total around 1.4 billion.
Experts say there are significant opportunities for companies and agencies to connect their brands with caregivers, patients, and HCPs — of all types — through integrated strategies.
One such opportunity, according to Shannon Bryant of MarketForcast, is the moving shift from stand-alone “unsponsored” mobile apps to more meaningful “sponsored” apps supported by insurance companies, healthcare providers, and other institutions, which will result in higher patient adoption and engagement. In addition, integrated mobile health apps will connect with other devices, apps, and data for more…