Social Media Strategy


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Product Description

Social media marketing is still a bit daunting for most companies in the life-sciences industry, but some vanguard organizations are already realizing the value of interacting with consumers online. To capture the benefits of the online social media world, many companies over the past three years have begun to apply more resources toward social media as they involve this tactic in their overall marketing media mix. Some of the leaders in the space include…

Critical Elements of a Social Media Strategy
Busting Myths and Identifying Approaches
Ratings of Positive Impact Potential of Social Media, by Activity Type
The 10 Ten Best-in-Class Across Social Media