Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Mount Sinai Hospital
Contributed by Peter Zamiska, Executive VP, Chief Creative Officer, The CementWorks
For a healthcare ad that “I wish I’d done,” I’m forced to look outside our industry.
Here’s a consumer healthcare ad that goes straight for the heart. It delivers the usual superiority claim that we deal with every day, but with an emotional force to move even the most hardened, hospital-hating New Yorker. (I was moved to cut out all of the ads in the campaign and display them on my office wall.)