The Highs and Lows of Social Media


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Product Description

Pharma has made great strides in its digital marketing efforts, but many companies are still hesitant to walk the social media path. The lack of regulatory guidance is a major deterrent, according to a recent Cutting Edge Information report. Although the FDA provided some guidance in terms of social media in December 2011, the context is too vague for comfort for the risk-averse, heavily regulated industry. The industry is struggling to make its way through uncharted territory, and with good reason…

FDA Guidance Only Goes So Far
Lack of Guidance Top of Mind ­Concern