Placeholder

Empirical Marketing: Combining Behavioral Insights and Marketing Analytics to Optimize Pharmaceutical Marketing Effectiveness

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

Product Description

Behavioral research and marketing analytics typically function as independent, data-driven marketing disciplines. Integrating these offerings should yield significant, tangible increases in marketing effectiveness.
Marketing and communications have long relied on market insights to help focus their activities. To generate these insights, departments with names like “market research,” “consumer insights,” “marketing science,” “campaign analytics,” and “database analytics” have become part of the landscape of any large advertising agency…


Experts
Brad Davidson
, General Manager, Ogilvy CommonHealth ­Behavioral Insights — part of Ogilvy ­CommonHealth Worldwide. Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather — is committed to creativity and effectiveness in healthcare communications, everywhere. For more information visit ogilvychww.com.
Iyiola Obayomi, Senior Director of Analytics, Ogilvy Healthworld — part of Ogilvy ­CommonHealth Worldwide. Ogilvy CommonHealth Worldwide — the health behavior experts of Ogilvy & Mather — is committed to creativity and effectiveness in healthcare communications, everywhere. For more information visit ogilvychww.com.

FEEDBACK