A Horse of A Different Color: Conducting Market Research in Contract R&D Markets


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Product Description

Companies involved in conducting contract research for biopharmaceutical manufacturers focus their efforts in areas unfamiliar to most other market researchers. Unlike the product-focused research conducted by marketing personnel inside biopharmaceutical firms, contract research, manufacturing, and clinical technologies companies concentrate their efforts on understanding the opportunities for R&D outsourcing, the size of the various market segments, and how to best satisfy their clients’ needs. The goal is to gather data that positions companies to best serve as a partner…

Joseph Bedford, Ph.D.
, Director of Marketing, Almac. Almac provides a comprehensive range of services extending from research through pharmaceutical and clinical development to commercialization of product. For more information, visit