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A Horse of A Different Color: Conducting Market Research in Contract R&D Markets

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

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Product Description

Companies involved in conducting contract research for biopharmaceutical manufacturers focus their efforts in areas unfamiliar to most other market researchers. Unlike the product-focused research conducted by marketing personnel inside biopharmaceutical firms, contract research, manufacturing, and clinical technologies companies concentrate their efforts on understanding the opportunities for R&D outsourcing, the size of the various market segments, and how to best satisfy their clients’ needs. The goal is to gather data that positions companies to best serve as a partner…

Expert
Joseph Bedford, Ph.D.
, Director of Marketing, Almac. Almac provides a comprehensive range of services extending from research through pharmaceutical and clinical development to commercialization of product. For more information, visit almacgroup.com.

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